The brief
Dell’s “Train” commercial was one of three projects Gatehouse completed for the technology brand with director Isaiah Seret and Biscuit Filmworks. The production required local support across both casting and art direction, with the goal of translating the campaign concept into a coherent on-screen world.
Gatehouse’s approach
Because the collaboration extended across multiple Dell jobs, consistency and trust were important. Gatehouse coordinated talent and visual-production needs through one local service team, helping the director and production company work efficiently in South Africa. The process balanced practical facilitation with close attention to the creative detail required by the film.
The outcome
The “Train” spot represents a repeat production relationship rather than a one-off engagement. Supporting three Dell projects with the same partners demonstrates the value of a dependable local production structure that can adapt to different creative executions. Gatehouse’s contribution brought casting and art direction together, helping Biscuit Filmworks and Isaiah Seret maintain continuity while developing a distinct commercial for Dell.
