The brief
Lindt’s commercial called for a bright, premium visual world supported by expressive casting and an urban setting. The project connected Leo Burnett, director Alicia MacDonald and Missing Link with Gatehouse’s local service-production capabilities in South Africa.
Gatehouse’s approach
Gatehouse brought casting and location support together in one coordinated process. The team focused on identifying urban environments and on-screen talent capable of carrying the commercial’s polished, celebratory tone. As a boutique production partner, Gatehouse could stay close to the creative details while keeping the practical workflow clear for the international collaborators.
The outcome
The final spot reflects the combination of a recognizable global confectionery brand, a strong directorial point of view and carefully facilitated local production. Gatehouse’s role was to help translate the creative idea into workable South African production choices without interrupting the pace of the collaboration. The project demonstrates how casting and location services can work together to support a visually distinctive commercial.
