The brief
The NEOM commercial required an urban production environment capable of supporting a large-scale, internationally developed creative idea. Gatehouse collaborated with McCann London, director Tucker Bliss and Reset Content, with additional support acknowledged from Creative Inc.
Gatehouse’s approach
The local production scope combined casting with urban-location facilitation. Gatehouse helped connect the creative treatment to practical South African production choices, providing a clear local pathway for the agency, director and production partners. The emphasis remained on responsive communication and detailed coordination across the people and spaces required by the film.
The outcome
The project illustrates how Gatehouse supports international commercial teams entering a South African urban production environment. By coordinating local capabilities and maintaining a close working relationship with the external partners, the company helped the production move from concept to completed spot with a streamlined service structure. The case reflects Gatehouse’s strength in facilitating ambitious branded films without losing the benefits of a focused boutique team.
