Gatehouse combined casting and art-direction support for a Systane spot directed by Hal Kirkland with Leo Burnett and Unit9.
Casting and art direction were supported through one coordinated local production model.
The project supported a single completed commercial for the eye-care brand.
Leo Burnett, Hal Kirkland and Unit9 collaborated with Gatehouse through the production.
Systane’s commercial required a controlled visual environment and carefully selected talent to communicate an eye-care message with clarity. Gatehouse supported Leo Burnett, director Hal Kirkland and Unit9 through a service-production scope that included both casting and art direction.
By coordinating the two disciplines through one local team, Gatehouse helped create continuity between the people on screen and the visual world around them. The boutique structure supported close attention to creative detail, practical production decisions and fast communication with the international partners. The process was designed to keep execution aligned with the campaign treatment from preparation through filming.
The Systane project demonstrates Gatehouse’s ability to manage multiple creative-production needs without fragmenting the workflow. Casting and art direction were treated as connected elements of the same commercial rather than separate service lines. This integrated approach supported a cohesive final film and gave the agency, director and production company a dependable South African production partner.