We just finished a job for Reset Content and Leo Burnett (Chicago) this week. Without giving the game away, it involved lots of school desks.
As soon as the shoot was finished we organised to transfer the desks to the Iqra Academy – a school in desperate need of desks for their pupils. Since we had so many, they also disseminated the desks to other needy schools in the area.
It made our heart very warm when we heard the quiver in the principal’s voice over the phone when we told him that we would be delivering the desks to his school.